Sheetz Convenience Stores, a $7.2 billion privately-held convenience store chain, launched a comprehensive premium coffee line, rolled out across 700 stores in 6 states. This project provides highlights on the strategy, design, branding, and promotional campaign work my team and I created for brewed and frozen coffee drinks. As the creative and strategy lead, I provided strong leadership for the team’s tremendous contribution to the brand’s growth. Other specific Sheetz campaigns are represented independently within my portfolio.

Sheetz Convenience Stores is a $7.2 billion privately-held convenience store chain, with an ongoing effort to represent the brand as a QSR with high quality food and not just a gas station. As strategic and creative lead, I provided strong team leadership through our team’s tremendous contribution to the brand’s growth over many years. This section provides a broad snapshot of the breadth and depth of my experience in QSR/convenience. Other specific campaigns are represented independently within my portfolio.

Sheetz Convenience Stores, a $7.2 billion privately-held convenience store chain, launched a comprehensive premium coffee line, rolled out across 700 stores in 6 states. This project provides highlights on the strategy, design, branding, and promotional campaign work my team and I created for brewed and frozen coffee drinks. As the creative and strategy lead, I provided strong leadership for the team’s tremendous contribution to the brand’s growth. Other specific Sheetz campaigns are represented independently within my portfolio.