CPG Brand and Product Promotion

Milksplash flavor enhancer provided a variety of kid-friendly flavors, designed to encourage kids to drink more milk. Research showed that kids were 70% more likely to choose flavored milk over plain milk, and are 50% more likely to choose flavored milk over juice, when they have control over the flavoring. We based the creative strategy on the human truth that kids like choices almost as much as they love treats.