Guinness World Record Promotional Stunt

Cozi.com, a family organization app, hired us to help promote the site and increase sign-ups, with a goal of reaching 1 million new users in a year. They were prepared to run a digital campaign, but we pitched a much bolder idea, based around the creative strategy that Cozi helps families “keep their ducks in a row”. My team and I created an event to help Cozi set a Guinness World Record for the longest line of ducks in a row, with 17,782 yellow rubber ducks stretching an entire mile through Magnuson Park in Seattle, WA.