Brand refresh with a bold voice

My team and I worked on the Hoover brand as AOR over the course of four years. We were responsible for developing an array of work for consumer and trade, including creative development of full campaigns for multiple product lines, overarching brand campaign work, sales enablement materials, trade-show design, product and brand photography, accessories packaging redesign, and more. In this project section, I am providing a very broad 50k-ft overview of the breadth of work and experience I’ve had on this account. Individual campaigns and marketing efforts with greater detail are represented separately within my portfolio.